Tips to find a winning product for your ecommerce business

 

If you are here it means that you want to find winning products to sell online, whether with dropshipping or not.

In this article you will discover everything you need to know to find the best product ideas to sell.

But before…

What is a winning product for dropshipping?
A winning product is just any product that can be sold online, but at the same time stands out above the rest in a specific sector.

They are the top-selling products of each niche or sector that exists in the market.

These products are usually temporary trends and you have to always be in constant search of new trending product ideas so that the business does not perish.

Top ecommerce winning products
The Internet is full of articles and videos that tell you the Top winning products to sell with dropshipping.

Trust me when I tell you that 95% of these lists are garbage; on the one hand, most of the products are already burnt; and on the other hand, they are not really going to tell you their top products.

Would you give away your goose that laid the golden eggs for free? right? So don’t expect them to.

If you want this to work, it’s up to you to find the top winning products, you’re going to create your own list of ideas.

How to find product ideas to sell on the internet?
If what you are looking for is to find ideas about what products to sell online, either with dropshipping or creating your own brand, you can follow the following steps.

The normal thing is to focus on the product, but I recommend that you first focus on yourself and what you like. That’s why you must first…

1. Think about the themes you would like to work on.
   There really are top products in most sectors, what does not exist is passion for most of them.

If you are going to start a business, what I recommend is that you do it in a sector that you like or dominate, this will allow you to last longer and above all offer a better service.

Many people focus on only looking for those products without any value, but that many people buy. What come to be the typical teleshopping products.

If in your case you don’t care what the company is, you can dedicate yourself only to that, but if you want a business that lasts for many years, my recommendation is that you do it in something you like.

In my experience, the majority of people who are still in the arena are people who like what they do, who are passionate about it and who master it. These people are able to end up creating a brand with high value.

2. Validate the sector to see its possible volume
   There are winning products in all sectors, that’s true. But it is also true that there are sectors that are not in high demand.

You can do business in all of them, but if your ambition is very big, you will have to focus on sectors that have many searches or that are quick to buy.

It is always recommended to enter specific sectors that can be easily identified by common hobbies or even that may have fanaticism for the products.

For example, I know a person who was a fan of Harry Potter and decided to set up an e-commerce on this theme. It turns out that it is a super specific niche and also with a real fanaticism. He’s doing great!

In my case, I have a motorcycle spare parts company, we are focused on a specific sector and we know that there is a high demand and a recurrence, but this business is complex in that you need to have thousands of products.

However, there are companies focused on motorcycles with just a couple of products, for example Quadlock started selling only a mobile support for motorcycles, now they bill millions a year.

3. Start looking for your competition.
   Once you are clear about the sector, you must find all that competition that is dividing up the cake.

Analyze what their products are, which ones have the best customer reviews, look at their ads on social networks to see what they are promoting…

And so little by little you will find products in common that the different companies in the sector have, these are the top sales in the sector.

This is only part of the job, let’s say that this is a manual or simple way to detect what is best sold on the internet within your sector.

Platforms to find which products sell the most online
Apart from the competition in your sector, there are also other platforms where you can find winning products, products that are currently selling a lot on the internet.

Finding Winning Products on Amazon or Aliexpress
Without a doubt, Amazon is one of the best places to find a product that is sold on the internet; It is the largest shopping center in the world.

Start looking in the categories of your sector, filter by the best sellers, the new trends, analyze the opinions…

In this way you will find the winning products and start testing.

bas to sell it with Dropshipping or buy and sell them.

There are also other Marketplaces such as Etsy or manoamano that can help you find trending products.

Free trending product platforms
The market asks for it and someone gives it to them. Web pages have been created that upload new products that are trending on Aliexpress every week.

Generally they always take the data from Aliexpress, since it is direct international trade from China.

These web pages of winning and trending products usually have a cost, but the following ones have their free version.

1-ecohunt
2-Thieve
3-aliexpress dropshipping center

These platforms look through the data for the patterns that normally make a product end up selling well on the internet.

This does not mean that by selling one of these products, your business will work.

They are just ideas.

Platforms to find paid winning products
Like everything in this life, what is paid is better.

There are companies that are dedicated to analyzing the best advertisements and companies to really see which are those products that are succeeding at the moment.

These are not a guarantee of success either, but it is true that they can reduce the risk of failure.

They are not usually cheap, they are usually over $100 per month, but if you want to stay ahead of the competition, this is a good option.

1- adspy

2-findniche

3 -Sell The Trend

4- Niche Scraper

5-AliShark

6- Pexda

7-Affmarketing

These are some of the payment platforms that will help you find trending products.

Check the trend of winning products
It is important not to stay with the products that the platforms tell you are winners.

The more data you have when making a decision about which products to sell, the more chance of success you will have.

You have to analyze if it is a trending product and especially if it is an upward trend and not a downward trend. For this you can use the Google Trends platform.

With Google trends you will be able to see by country and by year, what is the trend of these winning products.

Important fact: Do not only look at the keyword of the specific product, you can also see the trend of the sector or the activity in which the product would be used,

For example, if I am looking to sell a treadmill, I would also look at the term running or its synonyms, for example.

Analyze the trend of your product ideas on Google Trends.

Check demand for trending products
It is also important to take into account the potential demand for said product or similar ones in the market.

In order to see the demand, you can do it through Google, Aliexpress or Amazon.

To see it in Google, you can see with the keywordsurfer extension how many monthly searches a keyword has. Here you have to start typing in the search engine the way your client would and see if it really has searches.

Search volume winning products
In Aliexpress you can see the volume of sales of said product and the opinions of it, these two things are very good indicators of whether a product will be a winner or not.

find winning products on aliexpress
The same thing with Amazon, you should look at the top-selling products, in the comments, to see if there are many sellers… In the case of Amazon, there are payment tools such as Jungle Scout that give you sales estimates for all products and sectors within Amazon.

Finding trending products with Jungle Scout
Check profit margin to assess feasibility
Ok, this is very important, it is useless to have a winning product if it leaves us almost nothing when selling it.

That is why you must make sure that the profit margin is adequate.

To calculate the profit margin, you will first have to find the cost price and define the selling price.

The sale price can be established based on the average market price (competitors) and the added value that you offer.

While the cost price of the product will have to be found in local suppliers, Dropshippers, Aliexpress or Alibaba in case you want to buy stock.

We could say that a winning product should be above 50% gross profit margin; since you will have other costs such as advertising that will eat up a good part of the margin.

But establishing a 50% margin is not enough, you must understand that advertising is becoming more expensive. This makes it more and more difficult to get a sale, which is why I recommend looking for products whose sale price is higher than €20 and if possible €50.

In this way you make sure that you are having enough margin and capital to really have a winning and profitable product.

Validate the product in the field to see if it really is a winner
We all know that on paper everything is water