tik tok strategy for ecommerce

 

TikTok e-commerce is on the rise. Back in February 2022, Search Engine Journal reported that 35% of TikTokers have purchased a TikTok product. Additionally, 44% of users found new items via TikTok ads.

As one of the most popular social networks, TikTok is constantly attracting new users every day. According to the influencer marketing hub:

Almost 40% of TikTokers are between the ages of 18-24.

Users between the ages of 25-44 make up 31% of TikTokers.

TikTok was also the most used platform for influencer marketing in 2021. In addition, it is rumored that TikTok is planning to build its own warehouses in the United States. If true, this would allow the social media giant to compete with Facebook, and possibly Amazon.

With such a strong customer presence, you can imagine what this channel can do for your sales!

In this post, we explain why sellers need to use TikTok as a social commerce platform. We'll also share some tips for creating a solid TikTok e-commerce strategy.

 

Is TikTok good for e-commerce?

 

TikTok allows users to upload short videos. It also has background music and filters that creators can use to personalize their content. Then, they can share their videos across the platform.

It is a very user and influencer centric channel, designed for direct user interaction. It is also a unique place for social commerce. This refers to the use of social media channels to promote and sell products.

Social commerce may reach $80 million in revenue by 2025. It is also estimated to reach a global value of $2.9 trillion by 2026. Meta currently dominates this market, but TikTok is not far behind.

For example, TikTok is looking into launching its very own store in select regions. In addition, the company will work with Shopify. Their goal is to introduce the in-app shopping feature on TKTok.

In addition, TikTok has also launched several commerce solutions for sellers. TikTok for Business allows brands to connect their stores to the platform. Then, merchants can use links, ads, or analytics to interact with users on TikTok.

So, you can see why TikTok has become such a huge presence among users and sellers. It is a hub filled with new audiences and potential sales.

 

TikTok Ecommerce Tools

 

The key to success in TikTok e-commerce is authenticity. Users trust TikTok because it offers unfiltered content. This increases their trust in the creators as well as in the brands.

Besides, Google itself notes TikTok's marketing potential. The internet giant even shows TikTok videos in search results. It's definitely something that sellers should include in their Google Ads strategy.

Focus on generating views and engagement. You want users to land on your online store and start buying. With time and work, you may start to catch on and attract new customers.

To do that, here are 6 tools that can help you drive your TikTok ecommerce strategy.

 originality

 

Do not modify the purpose of your content. TikTok thrives on originality, which is great for building your brand's personality with integrity. The trick is to blend in with the crowd, lest they slam your sponsored ads.

If you're new to TikTok, take the time to check out the competitors. Check out how they interact with audiences and create your content around that. Also, test out the tools at your disposal.

We recommend partnering with seasoned TikTok creators and keeping up with the trends. This will help you deliver unique content to your users.

 Keywords and hashtags

 

Hashtags on TikTok will allow you to interact with the masses using the same terms. Thus, you will be presenting the content to people who will want to view it from the very beginning.

Consider your products and buyer personas to choose the best hashtags for you. This is crucial so that users can find your content quickly.

Apply the same principle to your keywords. Yes, TikTok is a visual platform, but you will still need to use keywords and SEO in your video titles and captions. This will help you move your content to more visible places on TikTok.

 TikTok ads

 

As of March 2022, TikTok ads reach approximately 18% of internet users over 18 years of age. That's almost 884 million people in the world!

Here are some of the things you can do with TikTok ads:

View from the top. Set up an ad so that it is the first video TikTokers see when they open the app.

in nutrition. The ad will appear in the "For You" tab of the user.

dynamic display. Promote your product catalog in one ad.

groups. Combine video ads with landing pages to increase conversions.

spark. Promote organic content to build brand awareness.

Lead Gen designed ads that collect user information to nurture potential customers.

You have created ads on Instagram or Facebook. The process isn't much different on TikTok. Set a target for each ad, cater to a niche audience, and promote it.

And remember, it's important for TikTok ads to maintain a sense of authenticity.

 Product links

 

Brands can add store and product links to their TikTok profiles. So, you can connect TikTok to your own page, and even Amazon stores.

This tool is ideal for directing more frequent viewers to your product catalog.

Also, consider investing in Calls-to-Act

ions or CTAs. In fact, TikTok allows sellers to choose from a list of CTA options before posting content. For example: "Learn more" or "Sign up".

You can attach these links below your TikTok ad. Then, the link will redirect users to a specific product page.

This approach can help you convert users who are interested while spending time on TikTok.

 Special features

 

TikTok is already a major hub for social commerce. To drive this trend forward, the platform offers several features that can help sellers create unique experiences for customers. For example:

Live shopping events. Brands can host live events once they have more than 1,000 followers. Use this tool to view product tutorials or DIY videos.

Shopping tab. Brands can include this symbol on their TikTok profiles. Its goal is to help users navigate from a TikTok video to a product listing page.

Question and Answer. This feature allows users to interact with you. They can ask questions about a product, which can help lead to happy customers and conversions.

Stitch and duet. Both tools allow you to associate another user's video with your own content. Sellers can attach TikTokers to their products, so other customers can see the item in action.

 

influencer marketing

 

Many influencers are finding great success on TikTok. This makes the platform one of the best places for influencer marketing campaigns.

In fact, TikTok has its own creator market. Here, you can find hundreds of creators who already have a loyal fan base. It is the matchmaking platform to find the best influencers for your brand.

You have to follow the same guidelines as Facebook, Instagram or even Amazon. Find compatible creators with your offering, work on a partnership, and start sharing content.

Then, influencers will create original content that showcases your products. They will tell their followers why they chose your offer, and how it has benefited them. In addition, influencers can also prepare gifts to boost brand awareness.

 

  Final thoughts

 

#TikTokMadeMeBuyIt. It has now become a viral hashtag with over 39 billion views. This says it all about TikTok e-commerce. In addition, the phrase is still widely used both offline and online, showing just how high TikTok has become in e-commerce.

Many TikTokers discover new products by browsing on the platform. This is why all brands should make the most of their TikTok commerce tools.

As a seller, now is the time to use TikTok to increase brand awareness. If not, you will narrow your market reach and miss out on delighting thousands of new customers.