The importance of copywriting

 

When it comes to the field of marketing and advertising 

the saying « content is king », which is the first journalistic rule in media work, also becomes true, and copywriting content is one of the most influential types of content on customers with regard to making decisions about brands, whether speaking about them or searching for their products, or even buying them, especially those brands that are mainly found on the Internet. So if you are an entrepreneur with a start-up project, or a beginner e-marketer who wants to enter the field of marketing and copywriting, you can rely on this report to take advantage of a unique set of free resources to learn copywriting.

What is the difference between content writing and copywriting?

Content marketing is not a new concept in the world of digital marketing, but it has become more important than ever. In 1996, Bill Gates wrote an article published on the Microsoft website entitled « Content is King, » in which he said: « I expect that a lot of money will be made on the Internet through content, just as it was with radio. » Since then, the saying “content is king” has become a constant in the world of digital marketing, regardless of the nature of this content, from text, video and images to charts, surveys and podcasts.

One of the most effective content mediums is textual content. However, there is a common confusion between the terms content writing and copywriting among huge groups of employers and beginners in the field of marketing. The vast majority of them believe that writing content and ads are one thing. Even when they need a copywriter, you find them writing that the required job title is a content writer or vice versa, without a clear vision of the role, importance, techniques, and how each job works. But what is the real difference between content writing and copywriting?

Well, content writing means creating valuable content for marketing brands and businesses. This content is often longer than the content of advertisements, and comes in the form of blogs, articles, press releases or even posts on social networks. This content is multi-directional, more like a conversation between two parties revolving around a specific topic related directly or indirectly to the brand’s products or services, and its sole objective is to attract potential customers, increase their awareness of the brand, enhance their engagement with it, and increase their loyalty to it.

While copywriting means creating compelling, high-value content with the goal of increasing sales for brands and businesses. This content consists of short sentences, each sentence leading to the next until reaching an invitation to make a purchase decision, and it can come in the form of social media ads such as Facebook and Instagram, emails, billboards or even press releases. This content is strategic, direct, and one-way, ending with a clear invitation to purchase a product or service experience, and its sole objective is to promote the brand and increase its sales.

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