Instagram marketing 101

 

Introduction:

Social networking sites have become a feature of the current era now, so we find that all young people everywhere around the world have more than one social networking site, because marketing through social media achieves goals for the company or the employer, and Instagram is one of the famous social networking sites that It has achieved great success in the recent period, – the Instagram application is considered one of the best and ideal applications that allow sharing video clips with high efficiency and allows any video system that works on any operating system for smart phones.

The goals of companies and business owners have become to obtain a method of marketing through influencers as well, because it enhances its vision and mission, which in turn will be reflected in the company’s profit and achieve its competitive advantage among its surroundings.

1. How does Instagram differ from other social media applications?
   The Instagram site is one of the largest and best free applications sites that allow anyone to use it around the world. Through the Instagram site, you can take any photos, upload them, upload videos, and share them on various social networking sites pages.

One of the advantages of the Instagram application is that it:

The Instagram application allows anyone to take any amount of photos they want and upload this photo in moments via this site.
In 2013, Instagram added another feature, which is uploading videos. Now, anyone can upload any video and send it instantly.
The Instagram application has now become through which it is possible to tag some friends on some of the photos that are uploaded, such as what happens on Facebook.

Anyone can post comments on or like photos or videos.
The Instagram application allows a person to upload any amount of photos, regardless of their size or area.

The Instagram application is one of the best and ideal applications that allow sharing videos with high efficiency and allows any video system to work on any smartphone operating system.

The Instagram application contains several options, including blocking certain albums and showing information about the account holder to some people only.
The Instagram application has a unique and distinctive design that distinguishes it from other applications, and it also ensures ease of use.

2. What are the types of ads on Instagram?
   First: official announcements

In order to use the official ads features on Instagram, brands will first need to create a Facebook Page and an Instagram Business Page, and these accounts will serve as a starting point for native ads through the Facebook Ads portal and will also become the options that will be used in ads and campaigns. You may be interested to see 5 Secrets to ensure the success of the advertising campaign on Facebook.

Second: Advertising on Instagram through influencers

Apart from the official Instagram advertising offers, brands can participate with influencers on the platform to enhance their brand image, create interaction with users, or advertise certain products and services, and these promotional ads can be hidden or explicit and can include offers, discounts, gifts, or orders. Specific invites the user to communicate with the brand.

Thus, the way people consume content evolves, and in order to attract the attention of the masses, companies and brands must change their marketing approach towards influencer marketing, which enhances the ability of social media influencers to display brand products and services. You may be interested in creating and managing Email marketing campaigns.

How do you choose the right influencer?

Who follows them?
Reach – How many followers or views do they have?
Engagement – do their followers comment, share and like posts?
Experience – Do the influencers have experience working with previous brands?
Frequency of Posting – How effective is the influencer on their network?
Past Performance – How successful have their campaigns been in the past?

3. What is the method for creating ads on Instagram?
   First Step: Set up a Business Manager account.

Second Step: Click on Create Ad.

Third Step: Choose the objective of your advertising campaign.

fourth step: Segment the target audience for your ad campaign.

Step Five: Modify where the ad will appear.

Sixth Step: Create your ad.

Seventh Step: Review the ad that you prepared and publish it.

Each ad achieves a specific goal, which is why there is no fixed and unique formula for preparing all ads.
But you should focus on preparing an attractive advertisement that really helps you achieve the best results, whether in terms of generating revenue and making money, or attracting more customers.
Choose a good image in order to attract the attention of the user, the advertisement must be effective, and when we talk about a network for sharing photos as is the case in Instagram, this means high-quality images with high resolution, and sometimes you do not need a professional camera to prepare a good image, but the most important thing It is to respect the rules of appropriateness of the image and its good accuracy.
Think of the hashtag # because the hashtag is a useful tool used in posts on social networks and we will talk about it in detail in the upcoming articles.

4. How can promotion increase the number of followers on Instagram?
   Prepare your account for promotion: analyze your audience (age, gender, interests, etc.), monitor your opponents, make a content plan for the future, switch your account to a professional account, you may be interested to see what the promotion is.

Don’t be shy about asking your acquaintances and friends to sign up for your account.
smarter

Show your Instagram account in all your social network posts.
Be active on other social networking accounts.
Call to follow.
Subscribe to competitors’ followers and like their posts.
Add tags/hashtags.
Host contests to promote Instagram.
Ask the blogger to promote your blog.
Use targeted advertising.

5. 4 steps for professional Instagram marketing:
   In order to use Instagram’s Official Ads features, brands will first need to create a Facebook Page and an Instagram Business Page. Here are the important steps to make your account professional:
6. Advertising on Instagram through Photo Ads:

In this type of advertising you just use an image that tells a story about your company, product or simply advertising something.

To prepare ads that include images, the image must be in jpeg or png format, and the owner of the advertisement is free to choose the number of images he wants, which he wants to display to the target audience, and this is done through Carousel ads.

Regarding photo properties:

Images must be 1080 x 1080 pixels for square ads, and 1200 x 628 pixels for landscape ads.
The images selected must have a minimum resolution of 600 x 600 pixels.

2. 2- Advertising on Instagram via Video Ads:

The method of advertising on Instagram can also be used by video.

Regarding the video features:

The platform allows videos with a maximum duration of 60 seconds.
As with images, also the video size should be 1080 x 1080 pixels for square videos and 1200 x 628 pixels for landscape videos.
The minimum required resolution should be 600 x 600 pixels.

3. 3 - Carousel Ads:

This method of advertising on Instagram is to prepare a (gallery) of images that includes at least two images and a maximum of 10 images, and add them to the same advertisement.

At the bottom of the publication, icons appear showing the user that other images can be viewed by dragging the screen to the edge.

Regarding the features of the pictures:

Images must be 1080 x 1080 pixels in square ads, and 1200 x 628 pixels in landscape ads. As a result, we can conclude that all images must have the same display format in order for the advertisement to be consistent and harmonious.
Images must have a minimum resolution of 600 x 600 pixels and 1080 x 1080 pixels (in the case of landscape images).

4. 4 - Advertisements in stories:

Stories can be viewed by people who access a company profile. This strategy can be considered very useful if you have a good number of followers on Instagram.

Regarding the characteristics of ads that contain stories:

This feature allows 15-second videos or 5-second photos.
Videos must be in mp4 format and images must be in jpeg or png format.
Images may not exceed the 30MB limit, while the videos may not exceed the 4GB limit.