How to build an ecommerce business

 

6 simple steps to enter the world of e-commerce

The field of e-commerce represents a great opportunity for various entrepreneurs and entrepreneurs in the world, especially in light of its rapid growth in the Middle East and North Africa region, which is expected to grow by 24% by the end of 2020, according to Statista.

This growth has made e-commerce a magnet for anyone who wants to start a business without the risks of renting or buying real estate and opening a physical store.

E-commerce companies in Saudi Arabia Qanawat Company is one of the largest e-commerce companies in Saudi Arabia, due to its superiority in many things and its diversity in many products in all fields to find everything you are looking for and enjoy unique online shopping. Qanawat Company for E-commerce is characterized by offering Turkish and European products suitable for all groups and ages

The future of e-commerce in Saudi Arabia

E-commerce includes all commercial transactions that take place over the Internet, such as buying and selling goods or services, financial transactions, and others. This is a vast and comprehensive area, and its importance is increasing day by day.

Saudi Arabia is the most attractive region in the Middle East for business owners. However, this huge market is still not optimally exploited to provide merchants with huge potential and opportunities to support the future of Saudi e-commerce.

And over the past year, the number of shoppers using e-commerce platforms has grown exponentially and almost continuously. In this way, you can leverage your buyer base to provide a great opportunity for those interested in the field of e-commerce. Those interested are looking forward to participating in supporting the future of e-commerce in Saudi Arabia.

How do I start e-commerce from scratch – and what is the method of e-commerce

Here we will answer the famous question: How do I start e-commerce from scratch? What is the method of electronic commerce? Many people want to learn how to start an e-commerce business. If your goal is to make a quick buck, change it so that it becomes a profitable, scalable, and sustainable business. You must have a long-term vision to create an asset that delivers real market value.

Online retail is a booming business. But I’ve seen many e-commerce companies struggle to succeed. It took me years to learn everything listed on this page. Use the information here to create your own e-commerce store, protect yourself legally, get your money in order, market and sell your product, and even start building your store.

You must now be thinking about the amount of profits that you can achieve if you start working in e-commerce. You may ask yourself how to enter the world of e-commerce and is it difficult! Rest assured, entering the world of e-commerce requires you to take some simple steps, such as choosing the field in which you want to work, the target group, products and suppliers, and the name of your online store, and then building it.

In this article, we mention to you the most important 7 steps that you must follow if you want to sell online, and make profits with the lowest possible risks.

Now, with seven simple steps, how do you enter e-commerce from its widest gates?

1- Choose the products you want to sell

Deciding what to sell is the most important step in entering the e-commerce business and building your own online store. Perhaps you have a variety of interests, or you are looking for a field that brings you a large margin of profit, for example. The best way to make this decision is to think about a general field and then move on to thinking about a specialized field. Qanawat always advises you to narrow your scope of work and allocate it. Choosing a limited market makes competition easier for you.

For example, you want to start a new kitchen supply store, and naturally you will be facing stiff competition with huge, well-established brands that sell complete ranges of kitchen supplies.

In this case, as an online store owner, you will need to have experience in a wide range of products in order to make your brand and your new online store stand out from the competition.

Having access to one type of product, such as coffee makers, will allow investing time, energy and money in a much narrower field, leading to better results and profits.

While choosing the selling niche for your online store, think about the types of products that interest you. Starting your business and building your brand will be much easier if you choose an industry that you are passionate about. Also consider potential suppliers. Are you going to make a product yourself, or will you buy inventory from a wholesaler? Will you start with dropshipping and work with sites such as Amazon, channels, and Ebay? These are important questions to ask yourself before starting your online store so that you can create a viable business plan.

2-Choose the appropriate domain name for your online store

The domain name or URL is the web address that a customer types in to find your online store.

It is a good idea to name your project and choose your domain name at the same time, as then you will be able to choose a domain name that accurately reflects your business.

It is very important to choose the correct domain name. Domain names should be short, memorable, and clear.

If your business name doesn’t already include keywords related to the products you sell, you should add your top keywords to your domain name for search engine optimization (SEO) purposes.

Your domain name should also be easy to say out loud. When talking about your business, you don’t want to go into detail explaining how to write the domain name for your store. Stay away from words that sound too similar to other words, numbers, and anything else that sounds awkward or ambiguous when you say it. Also, people are used to writing domain names as “one word,” so try to choose a one word domain name.

One final mistake to avoid is the unintentional creation of other names or trademarks when you combine words to create your own domain name.

For example, the Robertscamera website has the word « scam » (meaning online fraud) in the middle, even though it may have been meant to say « Bob’s Cams ».

So, choose your company name and domain name carefully, to avoid that.

3- Build your online store

Many business and project owners are afraid to start a website because they lack technical knowledge, but today you can create a professional online store without writing a single line of programming language.

It is important to choose the online store with the features and look that best suits your products so that you do not end up paying more for the necessary features.

There is a large group of sites that allow you to design and create the complete system for your store, such as GoDaddy or Shopify, and you can learn how to build your online store on Shopify from here.

You can choose your design first, then start adding products directly.

You’ll also need to add a few additional pages to share information about you and your business, including an « About Us » page, pages for your store’s policies, and a « Contact Us » page for easy customer contact with you.

Build the payment system to collect your money

There are a few ways you can start accepting money online, some faster and easier than others. You can go the traditional route and open a merchant account with your bank, or you can skip this step and use an easy and convenient payment gateway like PayPal, Payfort or Stripe.

These are all great payment gateways because they are easy to set up and already integrated into most ecommerce websites.

Credit cards are the most popular method of online payment. Digital wallet solutions such as Apple Pay, Google Pay, Amazon Pay, Visa Checkout and Masterpass also provide a quick alternative for customers who do not want to enter their credit card number while shopping.

These services provide a way to save payment information for use on multiple websites.

It is noteworthy that if you have an online store and are thinking of expanding and opening a new site in the future, your online store must include a POS system or compatibility with popular solutions such as Square POS.

Related Articles: What is a POS system?

5- Select the shipping methods for your store

Shipping is one of the most important points in e-commerce, since your customers are shopping online, you will need a way to get your products to them, unless you are selling digital products such as e-books or music files.

If you sell tangible physical products, you must decide which shipping companies you want to use and set the appropriate rates to collect the delivery fee from the customer.

In order to be able to provide the shipping service in your store, we recommend that you integrate your website with the shipping company’s website and start setting prices on your site directly during the customer’s purchase as provided by your shipping company.

This ensures that you do not overcharge the customer or lose part of your profits by not charging enough for the shipping process.

6-Use e-marketing professionally

You must start marketing your online store immediately to ensure that customers come to your store and browse your products. The best methods of marketing are marketing through social media platforms, email newsletters, search engine optimization (SEO), as well as paid advertising.

You can also provide promotions and coupons such as discounts on specific products that your customers want to buy.

Social media such as Facebook (How to Start Promoting Your Facebook Page) is a great way to get your name out there and increase your reach to customers, as well as Instagram, Snapchat, and more. Create an account using your brand name, and post attractive and clear pictures of your products? In addition to the need to publish interactive content that brings you closer to your customers.

You should also send out regular email newsletters to inform your customers about new products and other latest news. Your newsletters should be interesting and fun to read, not just an advertisement. Don’t overdo it, once a month is enough for each brand.

You can also send an additional newsletter on rare and important occasions such as an expected product release, new features on your online store or congratulations on holidays and official occasions.

Search engine optimization (SEO) helps new customers discover your website through searches on Google and other search engines. You can boost your SEO by providing high-quality content on your site, covering relevant keywords for a product

hope this article been helpful for you in your ecommerce journey