Hashtag strategy for instagram

Instagram today is one of the most powerful platforms and social networking sites dedicated to images on the Internet, and it has millions of users. Like other social networking applications, it offers many features, through which you can publish hashtags, and you will find that hashtags are very widespread on Instagram, but do you know how Get the maximum benefit by using the Instagram hashtag?

 

Why is the hashtag used on Instagram?

 

If you have a new Instagram account, you may not know how to use any hashtag in it, and you may not know what prompts anyone to use it or how it works, and you may ask yourself about how I can participate in hashtags effectively

 

Also, many people do not know the steps to use hashtags in some networks such as Twitter and Instagram

 

 

Here are some of the main reasons why Instagram hashtags deserve your undivided attention.

 

1. Instagram hashtags make finding your content easier.

 

In short, hashtags are what make your content (image or video) discoverable on Instagram. Users discover content by searching for hashtags on Instagram and seeing posts from a particular brand.

 

Neglecting to share Instagram hashtags means that it is more difficult for your potential followers to discover what you post, so spending a few seconds to select some hashtags makes what you post discoverable, which leads to an increase in your followers.

 

2. Instagram hashtag leads to increased audience interaction with your account

 

 Followers interact with hashtags, which is why many companies promote their own hashtags to encourage interaction with their customers.

 

3. Instagram hashtags can tell you about market trends

 

If you are looking for an urgent event then look no further than trending hashtags where hashtags can tell you what people are talking about.

 

Constantly following any hashtags on Instagram can help you keep a close eye on competitors as well as what people are saying about your brand.

 

How to use Instagram hashtags

 

Now that we have clarified the importance of Instagram hashtags, it is time to talk about the most important strategies for using hashtags and how Instagram hashtags are made.

 

In other words, which hashtags are right for you?

 

There is no one answer that fits everyone, and the answer varies according to the person or the company itself, and you must know the types of hashtags on Instagram before using them.

 

1. Hashtags for a specific audience that shares a common interest

 

The best hashtags are the ones that speak the language of your customers.

 

Simply put, these are hashtags that are popular enough to be used frequently but are not very popular.

 

For example, there are a lot of beauty-related hashtags like #unicornhair or #mermaidhair that speak to a dedicated audience who care about hair beauty.

 

Similarly, you might find a more feminine hashtag more successful for related businesses such as #femalefitness.

 

2. Corporate hashtags

 

These hashtags are definitely important for promoting your business and encouraging user-generated content, including hashtags in the form of the company or organization name.

 

 

Public hashtags on Instagram

 

These are the hashtags that concern all people in a specific country or around the world, or that talk about an event that shakes the world.

 

This is why general hashtags like #love (noted as the most popular hashtag of 2019) are so popular.

 

Likewise, hashtags that talk about public holidays and holidays. These types of hashtags are trendy and time-sensitive, and are perfect for showing your personality and introducing yourself to new followers.

 

 

Best strategies for using Instagram hashtags to increase followers

 

Here are some of the best ways and means to use hashtags on Instagram

 

1: How many hashtags should you use on Instagram?

 

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Instagram allows you to include 30 hashtags in any post for any user, but this does not mean that you have to use them all at a time, as too many hashtags can look somewhat annoying

 

So what is best?

 

Based on studies, it was found that the best performing posts follow the “less is more” rule, and we usually see companies put between two to five hashtags of their own.

 

2: Include the hashtag in your first comment

 

In order to target more hashtags without spamming your target audience, it is common practice to include hashtags in the first comment of your post.

 

The first comment of any given post is valuable real estate for Instagram hashtags

 

 

3: Encourage others to use your hashtags

 

If you want other people to use your hashtag, you will have to ask them, include it in your Instagram bio, and promote it through your marketing campaigns.

 

 

4: Match your hashtag with the correct image

 

You need to hashtag and submit your photos, and the hashtags you use should be relevant to the photo you're posting. This may sound like a no-brainer, but it's worth repeating.

 

Remember: Although adding a hashtag in a photo or video can make your posts easier to discover, the quality of the image design is what attracts the user, and also adding high-quality videos to your Instagram account.

 

 

5: Participate in trending hashtags

 

Using trending hashtags is a smart strategy to increase your followers and there are two ways to approach this tactic:

 

Use trending hashtags in your field.

Use trending hashtags that don't rank

i directly in your field of work.

 

The first method will give you more targeted results, but depending on your industry, it may be rare for a hashtag to become popular.

 

Through the second method, you will participate in trending hashtags, but they may not be directly related to your field, and if you go this route, you will need to stick to current events such as holidays or special events, because it is easy to associate them with your company.

 

6: Diversify hashtags across your content in the app

 

Once you find popular hashtags that people are engaging with, it can be tempting to keep using the same hashtag in every post. However, you will eventually need to add more hashtags.

 

If you have been using the same hashtags for several months, there is a chance that people may already have seen your content and ignored it but by adding few hashtags, you increase the chances of reaching new people.

 

7: Know the competition in any of your hashtags

 

You may be tempted to use the most popular hashtags related to your industry. However, take the time to experiment with hashtags that are used less often to get a variety of ideas.

 

When you target hashtags that have been used millions of times, you are competing with millions of other photos and videos to showcase your content. On the flip side, when you use hashtags that have been used 20,000 times or so, you are competing with fewer brands.

 

Knowing what hashtags to use is a good start, but unless you're tracking your efforts, you'll have no idea what works and what doesn't.

 

You need to know which hashtags bring you the best performance in the Instagram platform so that you can post around and it takes time to find the right hashtag for you.

 

 

Summary:

Using Instagram hashtags makes your content more discoverable.

You don't need to use 30 hashtags per post!

Study your competitors and top influencers to find the right hashtag for you.

Make sure your hashtag is relevant to your brand and whatever you're posting.

Use trending hashtags and link them back to your company.

Measure the performance of your posts and hashtags that led to the most interactions and shares.

 

 

In conclusion, Instagram is one of the most important and famous social media sites, and it has more than a billion monthly users. The Instagram application has been downloaded millions of times, and through it you can get a large number of followers and find an interactive audience with your publications by publishing a tag or hashtag of interest to your target audience. However, you should not neglect other platforms such as facebook, youtube and twitter