DM closing on Instagram

 

are you a business owner on Instagram and A prospective client or customer sends you a DM to learn more about what you offer. You respond back (right away!) with all the details.

And then… crickets. 

You never hear from them again. they ghosted you 

If you’re nodding your head, you’re not alone… in fact, 

Here’s the Cliff Notes version:

Step 1: Add a clear call to action to your DM response. 

Share the details and invite the follower to book a session, reply with questions, purchase a special bundle, etc.

Step 2: Set a reminder to follow up 24-48 hours later. 

Simply reply back and ask if they have any questions!

Step 3: Ask a question. 

Share interest in the person who DMs you and get to know them a bit more. If you’re a microblading business, ask if they’ve had microblading done before. If you sell handmade soaps, ask about their favorite scents. Building relationships is KEY to closing sales. 

Step 4: Give engagement. 

After you respond to the prospective client or customer, go to their account and like a recent post, comment on a story, etc. Show that you genuinely care about them!

Step 5: Link to a demo of your product or service in your DM. 

This doesn’t have to be fancy – it could even be a before and after Reel you’ve made in the past. Just show them a bit more about what you offer!

Want to start implementing these steps in your DMs this week? If you’re not yet getting DMs from interested followers, you can start by sending relationship-building DMs to anyone who likes one of your posts. 

Here’s a template to use: 

Hey [first name]! Thanks so much for __________ [liking my recent post/commenting on my latest Reel/etc.]. __________ [Engaging question (Did you like my dog’s cameo at the end?). I appreciate you for being here! Please let me know if you have any questions about __________ [what I do/how we can serve you/etc.].

thank you for reading this article and I want you to go out their and close that prospect and make that sale hearing from you soon