Discover the details and secrets of the rapid growth of Tik Tok application

 

The popular video platform Tik Tok, owned by Beijing-based ByteDance, has achieved the fastest growth in the world, and its continued growth is putting pressure on all American social media companies.

Reasons for the rapid growth of Tik Tok

“Tik Tok” appeared and achieved success at a time when no one imagined the possibility of a space for a new application capable of competing with the traditional giants of social networks. No one expected the public to be interested in giving a real opportunity to a new platform, while they invested time and effort in building their presence and networks Other platforms from Instagram, Facebook, Snapchat, and Twitter.

The Tik Tok application managed, in relatively record time, to control a large share of the time and attention of the global audience, to turn its strange logo into a part of the daily rituals of more than a billion users around the world.

Even more surprising is the continued interest of the public in “Tik Tok”, despite attempts by competitors to introduce similar features.

TikTok has focused on luring younger users away from Meta, and it’s now more popular with teens than Instagram and Snapchat, according to Pew Research Center data.

And Tik Tok achieved new performance to reach the audience differently.

The COVID-19 period also helped TikTok reach older audiences in the US, which it had previously struggled to reach.

The success of TikTok is an important factor for those working in the field of developing and managing digital products, applications, and projects, because it has proven that new projects can succeed, even in the presence of major competitors who control the audience’s time and interests.

The secret lies in implementing growth and competition strategies wisely, by employing the latest modern technologies, on top of which is artificial intelligence, and the “Tik Tok” algorithms have proven exceptional capabilities and ingenuity in capturing the user’s interests and suggesting content that fills his time in line with what he prefers and loves.

competing social media companies
Kara Swisher, a journalist at the Code conference in Los Angeles, says TikTok is « eating the competition’s dinner. »

At this year’s Code conference, some of the world’s top technology and media executives warned of the strength, rapid growth, and surveillance capabilities of the Chinese platform, Tik Tok, and in some cases called for its ban.

The absence of Tik Tok among the major social media companies was noticeable, and the CEO of Snapchat, Spiegel, stated that the amount of investment in Tik Tok represents a major challenge for companies in the United States and globally.

Spiegel added, “What was not expected in the United States was the amount of investment that ByteDance made in the American market, and of course in Europe, where it was something unimaginable, as no startup can invest billions to attract users all over the world.

Tik Tok’s strategy was very different from what any tech company would expect, because it wasn’t a strategy based on innovation, it was really about attracting users at scale.

Spiegel added that the large user base contributed to strengthening Tik Tok’s algorithms. hard to get.

Snap will compete with TikTok by continuing to focus on relationships with family and friends, rather than strangers, as that has been the foundation of Snap’s success.

Google CEO Sundar Pichai also pointed to Tik Tok as one of his company’s newest and biggest competitors, particularly YouTube, and said in the Code conference interview that the competition is very stiff.

Get to know me: “Tik Tok” provides guarantees to the US Congress regarding the protection of user data

Tik Tok ban
Democratic Senator Amy Klobuchar, who leads tech antitrust legislation targeting tech labor force Google, Apple, Amazon and Meta, has warned that TikTok may soon join the group, according to Forbes.

Axel Springer CEO Matthias Dupfner criticized TikTok at the conference. Describing it as its « most prominent » competitor in the media, content and creative industries, he called for the platform to be banned.

“Tik Tok should be banned as we cannot enter China through Facebook, Google or Amazon and other platforms, so why would we allow them to play such a dominant role in our free market economy?” Doepfner said.

While the potential for Chinese surveillance is troubling, “Banning Tik Tok is a huge handicap,” former White House representative Jen Psaki reported. “When you don’t use these powerful platforms, you’re out of the game.”