Best way to run Facebook ads for beginners

 

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The Facebook Ads Manager is the starting point for running ads on Facebook, Instagram, Messenger or the Audience Network.

Facebook Ads Manager is the all-in-one tool for creating ads, managing where and when they run, and tracking the performance of your ad campaigns to achieve your marketing goals.

With the Ads Manager app for iPhone or Android, you can monitor your ad campaigns on the go. Wherever you are, you'll be able to create and edit ads, track their performance, and manage ad budgets and schedules. Headlines 

1- What are the features of Facebook Ads Manager?
2- Create unique ads.
3 -Choose the bass carefully
4- Setting and managing advertising budgets.
5 -Running ads on multiple apps.
6 -Adjust advertising campaigns
7 -Get instant surveys about your ads
8 -Improve performance with dynamic design
9 -Examine ads and choose the best among them for upcoming campaigns.

Why should you use Facebook Ads Manager? So that you can copy ads and ad groups faster.

-You will be able to modify all settings such as targeting stages and budget.
-You will be able to view all the metrics faster.
-You can also analyze the results coming from your ads.
-With graphs, you will certainly be able to facilitate the reading of the data.
-What is the difference between an advertising manager and a business manager?

Business Manager is used, in case you just want to manage pages, accounts, and user access. How to make a funded advertisement on Facebook
To learn how to make a funded advertisement on Facebook, follow the following guide in only 4 steps.

1. Log in to your Facebook account.
   In the event that you do not have an account yet, you must create a new account, as well as a new page for your business, then go to adjust page settings, after that go to the next step.
2. Click on the page you want to manage
   When you click on the page icon, the ads icon will appear on the right or left side, select it, and a drop-down list will appear below it saying > Meta Business Suite. Click on it and go to the next step.

Click on the page you want to manage

3. Click on the Ads Manager control icon
   Here you will find, at the top, the icon for creating a new ad, click on it to be able to start creating a new ad campaign. A pop-up window will appear on the same page with the ad settings, and then go to the next step.
4. Planning and controlling the preparation of the Facebook advertisement
   In the first stage, click on Choose a goal and then select the goal you want to create a new ad in Facebook Ads Manager.

Automatic ads, meaning an advertisement will be created for each new post on the page.
Attract more visitors to your website, meaning an advertisement for your site or blog.
Promoting a specific post, meaning that you want to make an ad for one of your old posts.
Promote the page to get more followers.

Promoting a business if you sell products on Facebook, for example.

Attract more customers if you have a specific office or address in a specific city.
Choose a target

In the next step, we will choose to attract more visitors to the website, and then we will move on to the next step.

In the design of the advertisement, you will see a text box to write the text of the advertisement, type no more than 500 characters.

Check the Auto Refinements box to display the title and description at the appropriate length according to the user.

For media, you are allowed to select only 5 image or video files in each ad.
Ad design

In the button label, specify the goal, for example, More, Go Now, or …etc.
In the web address, put the address of your site's home page or the address of a page within the site that you want to promote.

In the Audiences section, click on Create a new audience, and then select the countries or city that you want to promote your ad within its borders only (within a distance of 40 km only if you specify cities and not countries).

For detailed targeting, here use keywords such as (shopping, high school, commerce, institute, university) and so on.When you are finished with this section, click Save Audience.
Button label Audiences and targeting

In the Schedule section, choose when the ad starts, and then select how many days you want it to last.

In the Daily Budget section, select the amount you want to spend each day.
Start date and budget

In the placements section below, select only Facebook and Messenger, if you want to advertise on Instagram, we do not advise you to use this guide.
Select the payment method and then click on Promote Now below.
statistics

As for the statistics that you see on the left of the screen, they are approximate and not accurate data of what your ad can achieve, and these details depend on _(the value of your ad. the targeting location. previous ad experiences for your page, ad duration).

Now that you have posted the ad, wait until a period of two hours for it to be approved by Facebook, and thus you have finished creating your first ad. our end.

Understanding the results of Facebook Ad Manager ads

In the first section, you find the performance, so that here is the cost per click for each person who clicked on your ad. Actually, according to our experience, Facebook is much cheaper than other ad networks such as Google, Tabouleh, or others, but at the same time it is not completely accurate.

result of a previous announcement
For the Audience section, here you will understand the following:

The age of the people who were interested in clicking on your ad.
In the Placements section,

Find out where the ad will appear (news, phone, Instagram, Messenger…)
In the Locations section, you will be able to see which cities your visitors interacted with the most,Audience and advertising datagram

Experiences and stats.Facebook follows the system of the number of ad impressions in addition to the price per click system, for example, if your ad is clicked 200 times, you must pay for each click.

The cost of one user click does not exceed 0.50 cents per click, and as we noticed in the result of our previous advertisement,30,881 users have been reached,clicked 455 times,cost per click 0.03 cents,

The total cost of advertising is 6 euros.

Tip: In order to be able to reach 10,000 clicks in a Facebook ad, follow these steps:

Define your audience in more than one country.
Don't target too many keywords if your ad is public.
Place the ad for a period of not less than 5 days to get a greater result.
Set an initial budget of at least 100 euros.
This was everything you wanted to know about Facebook Ads Manager, we hope that the article helped you more to understand how to create an advertising campaign and the ability to read its results further.