best content strategy for instagram

 

Creating successful Instagram content, a distinguished Instagram account, successful Instagram project content ideas, how to identify the target audience on Instagram, and build a business and brand strategy on Instagram

There is a famous saying in the business world that goes “Content is King!” And it is a 100% true saying, in order to create a successful Instagram account that achieves reach and fame, you must provide distinctive, attractive and competitive content! How can that be?! The answer is in this article, in which we will talk about how to create a distinguished account on Instagram by building a well-thought-out business strategy, defining a special brand identity, defining the target audience, and most of all; Creating successful Instagram content that attracts the audience, encourages interaction, and achieves the desired goals.

The importance of creating an Instagram account for marketing
The social networking platform Instagram, or as it is called in the Arab Gulf countries (Instagram), is considered one of the most important platforms used to market brands in the Arab world and the world, as it is visited by more than one billion users per month around the world, 90% of whom follow at least one brand. 60% of them discover new products on Instagram, and engage with brands 10 times more than Facebook users interact with brands, 54 times more than Pinterest, and 84 times more than Twitter! [1]

The number of Instagram users in the Middle East at the beginning of 2020 reached more than 63 million users.

All these numbers and many more encourage any business owner or brand, small or large, to create an account on Instagram to market their products or services. But what after creating the account?!

1- Instagram business strategy

Develop a thoughtful strategy for your Instagram business to build a business 3 plan with clear goals , To use any social network effectively, you need a clear plan. Followers alone will not give you a successful Instagram account. Gaining followers should be part of a larger plan linked to your business strategy and social marketing goals. Think about the reasons why you want to create a premium account and get more followers on Instagram. What do you really hope to achieve? Here are some of the most important goals of creating a business account on Instagram and increasing followers:

1-Brand awareness.
2-Increase sales of your product or service.
3-Increase traffic to your website.
4-Staying focused on these directed goals will help keep your Instagram account stable and consistent.

5-Determine the target audience on Instagram

6-Define your target audience on Instagram

Ask yourself a few questions about the users you are trying to reach to form your audience:

how old are they
where do they live?
What do they do?
When and how do they use Instagram?
What are their weaknesses and challenges they face?

Answering these questions will help you formulate the right type of content that meets the right customer’s interest on Instagram, satisfies his desires and fulfills his needs, and will also enable you to choose the most appropriate method for communicating with the audience through the content, as directing the conversation to the teenager interested in electronic games in your content will take a different character. About the method of presenting content for the sixty-year-old housewife interested in cooking recipes, and it will differ from the method used with the single young man who is interested in cars or football, and for the young single woman who is interested in books or fashion, and so on!

2- Build a brand on Instagram

Create a consistent story and aesthetic for your brand to have a distinct identity
No matter what you want to achieve, it’s important to maintain a consistent brand personality and look, so that the audience recognizes your posts as soon as they see them. Just because they see the image, they should immediately know that it belongs to your brand. Think of your Instagram account as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look of your homepage. Even if your products or images don’t all look the same, you can use a custom, unified design to give your page a consistent feel and identity.

3- Create successful Instagram content

Tips for creating successful and attractive Instagram content and a distinguished Instagram account
Attractive, successful content that presents new and unique content that touches the hearts, passions, interests, and needs of the masses is the basis for the success of any blog, website, or account on social media, and it plays the greatest role in attracting followers, commentators, and interactors.

Here we will mention the most important tips and ideas on how to create successful Instagram content to get a distinguished account on Instagram:

Share engaging, high-quality content. Each post on your account must be visually appealing and of high quality. When a new user visits your account, the content should make him want to see more. Engaging content encourages viewers to like, comment, share and talk about your posts. This engagement gives you an algorithmic boost and helps you reach more new followers for free.
Write a description or caption for photos on Instagram. Although Instagram is a system that relies primarily on images, writing distinct texts as titles and descriptions of images plays a major role in increasing visitor interaction with publications. The description limit is 2200 characters.

Put the most important words describing the image and its content at the beginning of the description text or the image title (Caption).
Use emojis in your text.

Post a question in the text to encourage viewers to comment and engage with the content. The question can be in the form of voting on certain options, as browsers interact with voting that gives them more specific options than open questions.

Use the Pin Comments feature on Instagram to complement your story or complement the description or caption of a photo. Instagram gives you a maximum of 2,200 characters to describe the image, but this feature allows you to tell more details about the stories if the space available for the description of the image is not enough, which may be appropriate for some accounts that rely on narration and not only on pictures.

Use hashtags related to your product or content. Including hashtags helps people find your posts.

Publish some posts with the aim of getting the audience to share them via Instagram Stories, or by embedding the post code in blogs or websites. Among the posts that are shared a lot by users are infographics or so-called infographics.

Avoid copying posts, using images you don’t own, or duplicate images everywhere. Try your content is your own production; Distinctive content, different from competitors, unique of its kind, presenting what is new, useful and interesting, and reflecting a distinct identity for your brand.
Try to link your publications to the current season and popular trends, without deviating from the nature of the sector to which you belong. For example, if your account is for home accessories, during the Ramadan season you can post pictures of Ramadan accessories and antiques, as is the case in different holiday seasons such as Eid Al-Fitr, and special occasions such as Valentine’s Day and Mother’s Day.

Congratulate your audience on holidays, different occasions, and new seasons. You can post a picture with a New Year’s greeting for example, while keeping your brand colors and logo on the image, and sticking to the overall feel of your account.

Give the public another way to access your account and publications, by adding the location of the photos, if any (Location Tag), if the photo, for example, was taken in a hotel, add the name of the hotel. Your photo will appear in the posts on the hotel’s address page when someone clicks on it. Also, if your own business related to this account has a location on the ground, such as an office or a shop for example, you can add the location with pictures related to it.
Use the tag feature to tag the Instagram users in the photo or any users related to the content you are sharing. Or use the at sign (@) to mention them in your content. Either way, they’ll get a notification that they’ve been mentioned in your post.

Also ask your followers to tag you in their posts about you or your account.
Use the tag feature to tag celebrity or influencer accounts on Instagram.
Post content consistently and consistently. Your followers want to see content from you. That’s why they followed you in the first place. How much posts should you share? An analysis by Tailwind found that posting daily will “increase followers 4x faster than posting less than once a week”! Make the audience anticipate your content daily!

Choose the best time to post on Instagram. Monitor the behavior and interaction of your audience with your posts and choose when you notice that you are getting the highest engagement. This timing may vary from day to day and season to season. The best time to post during work days is not the same as during the weekend. Also, the best timing for publishing in Ramadan will differ from the days of Eid, and both will differ from the normal days… and so on. Follow the websites of companies that monitor and analyze users’ behavior on social media, and come up with results about the best publishing times for each market and audience.

Use the Instagram user behavior analysis tools, which provide you with important information about your account pioneers in terms of age, gender, geographical location, etc., in addition to information about your most visited and most interactive posts, and the most active times on your account. All of these elements and more will help you decide which content is most attractive to your audience, and make the necessary changes in your account business plan.

Use the feature to schedule posts on Instagram, which is available in social media management applications such as (Hootsuite). This feature will help you organize your work and publish content at the appropriate times without the need to be always on the platform.

Follow competing or similar accounts or any accounts that keep you up to date with the latest trends, ideas, and all that is new and innovative in your sector of work.

Collaborate with other brands whose business is somehow related to your business or complements your business; For example, if your account is for Wedding Planning, you can collaborate with jewelry accounts, hotel accounts, or bridal fashion accounts!

Share content through Instagram Stories. 45% of the most viewed stories on Instagram come from business accounts. Use the hashtag and location features in Instagram stories.

Launch competitions on Instagram and set prizes for the winners that are among your services or products. Contests will increase followers and engagement on your account, and will also increase people’s awareness of your brand.

Take advantage of Stories Highlights to collect stories about your account and services, which will help you present your brand to people who visit your profile.

Use the Live Videos feature on Instagram, and take advantage of the IGTV service for videos longer than one minute. This service allows uploading videos longer than a minute. You can launch a series of video episodes using this service. Make sure your video is less than 15 minutes long.
Use the (AR Filters) feature to edit photos on Instagram Stories, and add special effects to them.

Take advantage of all the old and new features and features provided by the Instagram platform for creating, publishing and marketing content, as each new feature will connect you to a new audience.

The last point, and it is the most important, be passionate about your content, the audience will see this passion and will surely follow it. Be different and unique, and don’t be a duplicate of everything that exists. Address the hearts of the masses and touch their emotions, speak in their language, make them feel close and interested in them, and provide content that meets their needs, alleviates their challenges, solves their problems, and gives them pleasure and benefit.

In conclusion, we advise you to adhere to your strategy, business plan, and identity features of your brand, understand your target audience and its behavior, and follow the tips we provided you above about creating successful Instagram content for a distinguished business account!
If you have any questions or concerns, you can submit your question or problem here.